Hick’s Law Applied to Application Design

Over the course of the next several weeks I’ll be getting into why it’s important to understand and use design principles as you build mobile applications. To get started I’d like to start with a lesser know but very important principle known as Hick’s Law, or the Hick-Hyman law. Hick’s Law, named after British psychologist William Edmund Hick, describes that the time it takes to make a decision increases as a result of the number of alternatives increase.

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